Attribution Models We Use
Choose the right model for your business or compare multiple models side by side.
First-Click
100% credit to the first touchpoint. Best for understanding acquisition channels.
Last-Click
100% credit to the final touchpoint. Traditional but often misleading.
Linear
Equal credit across all touchpoints. Shows the full journey value.
Time-Decay
More credit to recent touchpoints. Good for short sales cycles.
Position-Based
40% first, 40% last, 20% middle. Balances acquisition and conversion.
Revenue vs Spend Tracking
Connect every dollar spent to revenue generated. Our system tracks the complete financial picture, showing you true ROAS at every level—from account-wide down to individual ads.
True ROAS
Accurate return calculations
Profit Margins
Track actual profitability
LTV Attribution
Customer lifetime value
Customer Journey Visibility
See the complete path from first impression to purchase. Understand how different channels work together to drive conversions.
Journey Mapping
Cross-Channel Reporting
Unified dashboards that show performance across all your marketing channels in one place. No more switching between platforms.
Unified Dashboard
Adware vs Native Platforms
See why independent tracking provides a more complete picture.